The New “Word of Mouth” Marketing

At the estimable Attorney at Work site, Mike Ramsey gives some great tips for monitoring your reputation in online media, but first, he explains why it is absolutely necessary:

A June 2013 study by BrightLocal found that almost 80 percent of consumers trusted online reviews as much as personal recommendations. With those numbers trending up each year, and the understanding that Google alone could be 10 times the size of the entire yellow pages industry, it is clear that online reviews have become the new word-of-mouth marketing. It is more important than ever to have clients spreading good news about you on review sites. If they aren’t, the haters will be.

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