Notes
Outline
The Future of the Internet: Impact on the Legal Profession
Jerry Lawson
http://www.netlawtools.com
Threats and Opportunities
Net Trends To Watch
Plus Recommendations
Changing Business Environment
New Ways of Doing Business

Example: Trucking Industry
Why Is This Man Smiling?
Alan Greenspan
Former Net Skeptic, now Net Believer.
Big Al says Net’s changes in the way businesses operate are partially responsible for record-breaking economic boom.
Take Your Pick …
Banking Costs Per Transaction
Reduction of “Friction”
Lower Cost of Doing Business Through Net Efficiencies Will Affect Legal Profession As Well As Other Businesses
Slide 8
Slide 9
Unleashing The Killer App
Lousy Title, Great Book
One Key Idea in Book, From Nobel Prizewinner Ronald Coase:
Large Organizations Necessary Because Of “Friction”
Hollywood Studio Model
20’s, 30’s, 40’s, 50’s – Mammoth Operations
Today – Skeletal Staffs, with Outsourcing
Economic Efficiency
Also, Probably Higher Quality
Industrial Light & Magic
Reagan vs. Bogie??
What Does This Have To Do With Lawyers?
Outsourcing/Unbundling
Industrial Restructuring
Slide 13
New Competitors
From All Directions
Slide 15
Slide 16
Slide 17
Living On Internet Time
The Netscape Saga
Early Sunday Morning …
“Ten Ways The Internet Will Change the Legal Profession”
Sent Query Sunday at 7:43 A.M.
Reply: 8:45 A.M.
Auction Pricing
E-Bay Only The Beginning
Auction Pricing
Industry-Specific Intranets for Auctions
GM, Ford, Chrysler Teaming Up
Many other industries
Pressure to Lower Prices
Only Most Efficient Sellers Survive
“But Lawyers Are Different, Right?”
Slide 22
More And More
LegalMatch.com
BizBuyer.com
CaseMatch.com
More On The Way
What About Bar Association Referral Plans?
Disintermediation
Cutting Out the Middleman
Slide 25
“Suboptimizing”
Consumers Don’t Have To Go First Class Every Time
Slide 27
“Reverse Markets”
Net Gain : Expanding Markets Through Virtual Communities
John Hagel, Arthur G. Armstrong
“Agents” & “Bots”
Slide 30
Slide 31
Clients In Power Position
Other Examples
Consumer Ratings
E-Bay.com
epinions.com
“Expert Advice” Sites
LiveKnowledge.com
Infomediaries
Infomediaries
Between Customers
& Vendors
“Reintermediating”
Slide 34
Expert Systems
A Challenge to the Profession
Slide 36
Slide 37
Fighting Back, Part I
Provide Value That Can’t Be Easily Replaced
Avoiding A Mental Trap
Increase Efficiency
Embrace Technology
Recruit Good People & Train for the Future
Prepare For Move To Value Billing
Defensive
Fighting Back, Part II:
Be The Change
Prepare for Move To Value Billing
Offensive, Not Reactive
Disintermediate Others
Ex. Develop, Use & Sell Expert Systems
Look for New Markets
Think Entrepreneurially
Slide 40
Slide 41
What’s OK For Lawyers?
Unprofessional?
Undignified?
Changing Concepts of Dignity for Lawyers
Typewriters?
Early worry: Would typed documents be binding?
Offices in Shopping Centers?
Convenience for clients once considered tacky.
Elevators!
Catherine Lanctot anecdote.
Conclusion
Which Side Do You Want To Be On?