Primer on Building Professional Relationships Online

Columnists Ken Chan and David Kemp join Tim Stanley, CEO of Justia, in How to Build Great Professional Relationships Online, an introductory article for Law Practice Today about social media for lawyers. Here are the trio’s comments about Google+:

Google+ is Google’s foray into the social networking space. Like the other networks, Google+ allows you to create a public profile, post and view updates and photos, and connect with people you know. Google+ is similar to a combination of Facebook and Twitter. It is like Facebook in that you can view others’ posts as a news stream with graphics and text, and like Twitter in that people can unilaterally choose to follow the updates of others on the network (in Google+ this is called adding someone to a circle).

While Google+ does not attract as many active users as Facebook, the network offers other important benefits. Setting up a Google+ profile can impact how Google presents your Web pages or blog posts in its search results. This is a compelling reason to be on Google+.  For example, if you publish an article online with the appropriate authorship markup, Google will display your Google+ profile picture and name next to the article in its search results. Associating your Google+ profile with your blog or Website can distinguish the appearance of your content from other search results, leading to more attention and visitor traffic.

As with LinkedIn and Facebook, be sure to completely fill out your Google+ profile, and make sure that at least your name, location, work, and education can be seen by anyone by setting it to “public.” Also make sure to include links to all of your other individual online profiles, as well as other online media properties to which you contribute.

Similarly to LinkedIn, Google+ sees the highest use by employees and executives in the technology sector, and thus technology- and IP-focused law firms stand to benefit most from this network. However, attorneys in all practice areas should take advantage of Google+ for its authorship and search benefits.

Finally, Google is also integrating Google+ with Google Places and Maps. It is important that you claim and fill out your Google+ business page with information about your practice.  You should also associate your Google+ business page with your website to share “+1s” between the two.

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