| |
Web Marketing Techniques
The best available large list of quality law firm web sites
is that compiled by Rick Klau and Erik Heels at Red Street
Consulting. It contains systematic reviews of hundreds of law firm sites.
Wonderful.
Here are a few sites illustrating the use of particular
techniques:
Web Site As Online Law Firm Brochures
Web page used to promote e-mail mailing list
Web page used to promote law firm's "speaker's
bureau"
Web page with listing of selected group of the law firm's
clients, with hotlinks to some
Explanation to clients of need for using encryption for
sensitive communications
Unusual approaches
The minimalist approach, analogous to online business
card
Thematic pages
|
