The Internet Roundtable -- Panel of leading experts discusses law firm marketing on the Internet.
	Site Building -- Law Practice Managment article by Sandy Ramlett.
	What's Up With Law Firm Web Sites -- Burkey Belser & George Kell discuss current trends.
	Kevin Lee Thompson on Law Firm Marketing -- Archive of articles.
	FindLaw Lawyer Marketing -- Links to +50 articles on Internet marketing for lawyers, including selecting domain names, chosing Web hosts, and promoting Web sites.
	Do Web Pages Pay Off for Law Firms? -- Essay at this site.
	Techniques used in law firm web pages -- Examples at this site.
	Law Firms Profiled in The Internet Lawyer -- Archive of comments by Mark Pruner of WebCounsel.com on law firm sites.
	A Lawyer's Guide to Marketing on the Internet -- Review of classic reference by Greg Siskind and Tim Moses.
	Hanging Out Your Shingle on the World Wide Web--Promoting Your Practice in a Digital Era -- By Dennis Kennedy. A few years old, but still worthwhile.
	What's In a Domain Name? -- Tips on how to select a domain name for your law firm Web site, by Michael L. Goldblatt.
	Client Centered Web Sites -- Essay by Jerry Lawson, published at LLRX.
	E-Tools for Web Recruiting -- Jack Ward reviews trends in legal recruiting for Pro2Net.com.
	UrsiNet.com -- New York-based web designer & legal tech consultant.

It is probably more cost effective and efficient for most law firms to have specialists take care of the technical aspects of constructing their WWW sites. For those lawyers determined to undertake some of the technical work themselves, here are some resources to get you started in the right direction:

	Planning a Successful Law Firm Website -- Overview of planning considerations for creating a firm Web site, by Michael Goldblatt.
	Web Site Design Tools -- Download programs, graphics help, CGI help, more.
	ClientPamphlets.com -- Coming up with content is probably the toughest thing about building a web site. Licensing content can be a quick shortcut for simple sites. Here's how one New York lawyer used the ClientPamphlets content.
	ScreamingMedia.com --- Licenses changing content from a variety of sources. Can be customized for law firms.
	WWW Scribe -- Ken Johnson's site contains excellent nuts and bolts information on designing and publishing law firm web sites.
	Designing An Effective Law Firm Web Site -- Essay at this site.
	Choosing a Site Host -- by Michael L. Goldblatt.
	Finding Dead Links on Your Web Site -- An often overlooked housekeeping chore. Dennis Kennedy shows the way.

Promoting a Web Site

	Law Firm Web Sites -- Seek and Ye May Not Find . . . or Be Found
	Goldblatt on Web Site Promotion -- Marketing tactics to promote a site, attract new clients, and provide additional value to existing ones, by leading expert Michael L. Goldblatt.
	Site Plan: 12 Steps to Promoting Your Web Site -- An excellent article by Dennis Kennedy, available at the ABA Law Practice Management magazine archives.
	Publicizing A Law Firm Web Site -- Essay at this web site.
	The Best Places to List Your Web Site -- Steve Maher's article includes practical tips, not just a list of publicity sites.
	Publicizing Your Law Firm Web Site -- Cindy Chick's article for LLRX.

	Marketing and Legal Ethics: The Boundaries of Promoting Legal Services, by Will Hornsby (ABA 2000). Many lawyers get in trouble over their Internet marketing because they don't understand the off-the-Internet rules. Hornsby does a great job of explaining all the ethical restrictions on law firm promotion.
	Ethics Obstacles to Online Marketing -- Excellent short article at the LawMarketing Portal.
	eLawyering: Improving the Delivery of Affordable Legal Services Through the Internet A Blueprint for the Shift to a Digital Paradigm -- Thoughtful article by Will Hornsby at the ABA's eLawyering web site.
	Cyberlawyers Must Chart Uncertain Course in World of Online Advice by Joan Rogers, from ABA-BNA Lawyers' Manual on Professional Conduct (2000).
	Attorney-Client Relationships in Cyberspace: The Peril and the Promise by Catherine Lanctot. Extremely good scholarly article that covers many areas of controversy. Also  atroublAlso available in paper at: 49 Duke L.J. 147 (1999)
	Legal Ethics on the Web by Peter Krakaur. A great resource.
	Will Hornsby's Advertising Rules Site, sponsored by the ABA, contains links to all state rules on lawyer advertising and solicitation.
	How To Avoid Losing Your License On the Information Superhighway. Metzmeier & Esposito analyze legal ethics issues. Originally published in The Kentucky Lawyer.

A Netlawtools "Site of the Month" winner, the LawMarketing Portal is a great tool for law firm marketing.

This page last revised: November 02, 2002.