Is Security A Selling Point? Ask the Post Office
Does knowing how to use encryption and digital signatures when necessary give an advantage in the marketplace? Even 15 years ago some lawyers found this to be the case. With revelations of security breaches and systematic NSA monitoring, lawyers who know how to use encryption and its cousin, digital signatures, even more of a marketing advantage.
In an attempt to adjust to this new reality, the U.S. Postal Service has trademarked multiple encryption-related trade names:
One brand name filed Sept. 6, “United States Postal Service Digital Services,” would consist of, among other things, “tamper-detection capabilities” for safeguarding electronic documents, audio and videos.
A more generic “United States Digital Services” trademark, submitted for consideration on Aug. 16, would include fax transmissions “featuring encryption and decryption.”
The name also would cover “electronic mail services in the field of financial transactions,” which presumably could generate Wall Street sales for an agency that has lost $3.9 billion so far this fiscal year.
The filing proposes verifying the identities of people transmitting information — and, vice versa, confirming intended recipients have received unadulterated information — through a practice called “security printing.” The technique codes identification information on valuable documents and products.
Much more on this important issue later.