Kevin O’Keefe has some good ideas about lawyer use of Twitter, including:
- Your Twitter account should be in your own name. Not your law firm’s name, not your blog’s name, and not in a pseudonym. People trust people. As a lawyer you need all the trust you can get.
- Focus on a niche. Random tweeting about various legal, business, and social news and information can end up just being noise among all the other tweets. Tweeting on a niche, ie, legal ethics, will become a clear signal to relevant users. As others with an Interest in legal ethics start re-tweeting what you are sharing you’ll pick up a following. You’ll also find Twitter recommending that others with an interest in legal ethics follow you.
- A RSS news reader is a must. Follow sources of interest (blogs and news sites) and keywords and phrases of Interest. Feedly is a good one to use. I use Mr. Reader hooked up to Feedly on my iPad. Your reader will collect news and info leaving you with plenty of items to Tweet.
- Use a news reader that enables sharing to Twitter. Most readers, ala Feedly or Mr. Reader, allow you to share items directly from the reader with the push of a button or two. It’s too hard copying and pasting items into Twitter.
- Give attribution to the source in your tweet. Leave the Twitter handle of the source of the blog post or news story you are sharing. That way the source, often influential, will see you. They’ll often thank you.
- Leave enough characters for a retweet. A tweet can only be 140 characters. A retweet includes “RT” and your twitter handle, ie, @kevinokeefe. A retweet of my tweet takes 15 characters, “RT @kevinokeefe:,” so I try to limit my tweets to 125 characters. That way they’re easy to retweet.