Ellen Freedman, author of PA Law Practice Management, is bullish on the idea of law firms developing custom apps for marketing. Others, like Kevin O’Keefe and Erik Mazzone, so much. Still others, like Dennis Kennedy, are in between.
It’ll be interesting to see how this all sorts out. My take?
We’ll see some white elephants in the beginning, like the first few law firm websites, a history chronicled in Law Law Law on the Internet, by Rick Klau and Erik Heels.
Law firms will probably be able to get a little traction from apps that make it easier for existing clients to interact with the law firm, possibly providing instructional items like many provide on their websites.
If law firms are able to break the code and come up with ways to provide real value to customers and potential customers, we will probably see very successful law firm apps.