Monthly Archives: September 2013

Apps for Law Firm Marketing?

Ellen Freedman, author of PA Law Practice Management, is bullish on the idea of law firms developing custom apps for marketing. Others, like Kevin O’Keefe and Erik Mazzone, so much. Still others, like Dennis Kennedy, are in between.

It’ll be interesting to see how this all sorts out. My take?

We’ll see some white elephants in the beginning, like the first few law firm websites, a history chronicled in Law Law Law on the Internet, by Rick Klau and Erik Heels.

Law firms will probably be able to get a little traction from apps that make it easier for existing clients to interact with the law firm, possibly providing instructional items like many provide on their websites.

If law firms are able to break the code and come up with ways to provide real value to customers and potential customers, we will probably see very successful law firm apps.

Ambrogi’s Tips for Finding Lawyers on Twitter

Bob Ambrogi has some tips for finding lawyers on Twitter:

When lawyers who are new to Twitter ask me how to find other lawyers to follow, I point them to either of two directories, LexTweet, operated by the folks at legal blog company LexBlog, and LegalBirds, part of the Justia legal portal. Both of these enable you to find lawyers on Twitter by popularity and location. In addition, LegalBirds organizes them by practice areas, so if you want to find an estate-planning lawyer on Twitter, you can.


WordPress Not Just For Blogging

Better late than never, right? Way back in 2004 I wrote an article called, “Blogs as a Disruptive Technology” for the ABA’s Law Practice magazine. A key thesis was:

What makes this even more interesting is that sophisticated blog software such as Movable Type [since supplanted as market leader WordPress] is flexible enough to be used to achieve any desired design effect. The site can look like a blog, or it can look like a conventional Web site–a very high-quality one.

A recent Kevin O’Keefe post gives me the impression that the educational community is belatedly coming to realize the truth of my assessment:

Rather than look at WordPress as solely a blog platform, Burt says educators ought to leverage WordPress to meet all sorts of web and technology needs.

Burt demonstrates the the range of WordPress with 29 current university and higher education sites, including the below.

    • University website
    • Marketing site
    • Professor blogs
    • Research findings
    • Online courses
    • Alumni magazines
    • Library blogs
    • Admissions sites
    • Student portfolios
    • Faculty bios
    • Course blogs
    • Summer program
    • Student organizations

WordPress is perfect for law schools. Law schools have limited technology budgets and technology personnel. Law schools are also lagging in there use of innovative publishing and social media solutions.